If you're a fan of bold florals and futuristic glam, Alien Extraintense Eau de Parfum by Mugler is the 2025 flanker you need to know about. Released as a more solar, luminous, and enveloping version of the original Alien, this fragrance reimagines the iconic DNA in a warmer and creamier direction, without losing its mysterious alien charm.

Acqua di Parma’s Buongiorno is a luminous citrus-aromatic fragrance that captures the serenity and freshness of an early Mediterranean morning. Previously part of the Home Collection, this eau de parfum evokes the crispness of fresh herbs, sun-drenched citrus, and gentle florals — a scent that feels like opening your windows to a lush Italian garden at dawn.

If you think you’ve already figured out La Vie Est Belle, think again.In the endless sea of flankers Lancôme has released over the years, La Vie Est Belle Iris Absolu stands out as a refined, velvety, and surprisingly elevated take on a best-selling classic.

Some perfume houses are born from corporate strategies. Others, from love, intuition, and a deep passion for beauty. Lydeen Parfums belongs to the second kind — and its story begins with Christine and Niclas Lydeen.

A Fragrance That Flies High and Lands Smooth