Let’s be real: some fragrances try too hard. Others don’t try at all. Stronger With You lands somewhere in between; a fragrance that uses charm and warmth rather than shouting with volume. It’s cozy yet sensual, modern yet familiar. For many, it’s the go-to scent when they want to be noticed without forcing the issue.

Few brands have mastered the art of translating Italian elegance into scent as gracefully as Acqua di Parma. With the release of Mirto di Panarea Summer Edition 2025, part of the brand's iconic Blu Mediterraneo collection, the house revives one of its most beloved compositions with a refreshed design and a renewed sensorial focus: the serenity, brightness, and aromatic breeze of the Aeolian islands.

When a fragrance earns “cult favorite” status within just a few years, it usually means one of two things: hype… or genuine, undeniable quality.Bois Impérial by Essential Parfums belongs firmly to the second category. Created by master perfumer Quentin Bisch, this perfume has become a benchmark for modern woody scents: minimalist, luminous, and effortlessly distinctive.

If you're a fan of bold florals and futuristic glam, Alien Extraintense Eau de Parfum by Mugler is the 2025 flanker you need to know about. Released as a more solar, luminous, and enveloping version of the original Alien, this fragrance reimagines the iconic DNA in a warmer and creamier direction, without losing its mysterious alien charm.

Acqua di Parma’s Buongiorno is a luminous citrus-aromatic fragrance that captures the serenity and freshness of an early Mediterranean morning. Previously part of the Home Collection, this eau de parfum evokes the crispness of fresh herbs, sun-drenched citrus, and gentle florals — a scent that feels like opening your windows to a lush Italian garden at dawn.

If you think you’ve already figured out La Vie Est Belle, think again.In the endless sea of flankers Lancôme has released over the years, La Vie Est Belle Iris Absolu stands out as a refined, velvety, and surprisingly elevated take on a best-selling classic.

Some perfume houses are born from corporate strategies. Others, from love, intuition, and a deep passion for beauty. Lydeen Parfums belongs to the second kind — and its story begins with Christine and Niclas Lydeen.

A Fragrance That Flies High and Lands Smooth

Thé Amara by Van Cleef & Arpels, was introduced in 2023, as a unisex Eau de Parfum that captures the serene essence of a morning stroll through a lush tea plantation. Part of the brand's esteemed Collection Extraordinaire, this fragrance is a harmonious blend of green freshness and delicate florals, offering a tranquil yet invigorating olfactory experience.

I think I can safely say that discovering the Italian brand Pollini Profumi has been one of the absolute highlights of this first part of the year.

In the world of haute parfumerie, few names carry as much weight as Guerlain, and even fewer fragrances possess the mythic status of Shalimar. Originally created in 1925 by Jacques Guerlain, Shalimar has long epitomized oriental perfumery, a benchmark of sensuality, elegance, and bold innovation.