If you're a fan of bold florals and futuristic glam, Alien Extraintense Eau de Parfum by Mugler is the 2025 flanker you need to know about. Released as a more solar, luminous, and enveloping version of the original Alien, this fragrance reimagines the iconic DNA in a warmer and creamier direction, without losing its mysterious alien charm.

Acqua di Parma’s Buongiorno is a luminous citrus-aromatic fragrance that captures the serenity and freshness of an early Mediterranean morning. Previously part of the Home Collection, this eau de parfum evokes the crispness of fresh herbs, sun-drenched citrus, and gentle florals — a scent that feels like opening your windows to a lush Italian garden at dawn.

If you think you’ve already figured out La Vie Est Belle, think again.In the endless sea of flankers Lancôme has released over the years, La Vie Est Belle Iris Absolu stands out as a refined, velvety, and surprisingly elevated take on a best-selling classic.

Some perfume houses are born from corporate strategies. Others, from love, intuition, and a deep passion for beauty. Lydeen Parfums belongs to the second kind — and its story begins with Christine and Niclas Lydeen.

A Fragrance That Flies High and Lands Smooth

Thé Amara by Van Cleef & Arpels, was introduced in 2023, as a unisex Eau de Parfum that captures the serene essence of a morning stroll through a lush tea plantation. Part of the brand's esteemed Collection Extraordinaire, this fragrance is a harmonious blend of green freshness and delicate florals, offering a tranquil yet invigorating olfactory experience.

I think I can safely say that discovering the Italian brand Pollini Profumi has been one of the absolute highlights of this first part of the year.

In the world of haute parfumerie, few names carry as much weight as Guerlain, and even fewer fragrances possess the mythic status of Shalimar. Originally created in 1925 by Jacques Guerlain, Shalimar has long epitomized oriental perfumery, a benchmark of sensuality, elegance, and bold innovation.

Marla by Pollini Profumi is without a doubt a captivating fragrance that effortlessly balances elegance and charm.

Les Bains Guerbois has an extraordinary ability to bottle moments in time, transforming them into olfactory experiences that feel immersive and evocative. With 1979 New Wave, the French brand takes us straight to the vibrant, rebellious energy of Paris in the late '70s, where underground culture, punk rock, and artistic revolution were at their peak. This fragrance is a tribute to that era—raw, electric, yet effortlessly cool.

Some fragrances demand attention, while others whisper luxury with quiet confidence. Precious Oud by Van Cleef & Arpels belongs to the latter category—a refined and luminous interpretation of oud that blends floral sensuality with woody depth. Released in 2011 as part of the brand’s Collection Extraordinaire, a line dedicated to high-quality raw materials and elegant compositions, Precious Oud is a fragrance that feels both regal and modern, an embodiment of understated opulence.