Project #30: Lydeen Parfums Black Ruby / Gallery & Reviews

1. Perfume bottle of Lydeen Parfums Black Ruby with metallic background

About the perfume / My Review:

The Story Behind Lydeen Parfums: When Art Meets Fragrance

Some perfume houses are born from corporate strategies. Others, from love, intuition, and a deep passion for beauty. Lydeen Parfums belongs to the second kind — and its story begins with Christine and Niclas Lydeen.

Christine’s background is in fashion, with her roots in France and her education at the renowned Studio Berçot in Paris. Her time in the French capital shaped her refined eye for elegance and aesthetics. But fate had other plans: back in Sweden, she met Niclas — a visual artist and art director with a powerful, conceptual vision.

Together, they didn’t just fall in love — they created a world.

A world where perfume is more than just a scent. It’s a statement. A visual idea. A story told through raw materials and invisible trails.

For over 13 years, Christine and Niclas have been crafting fragrances that win awards, spark conversations, and accompany art exhibitions around the world. They’ve earned recognition from critics and fragrance lovers alike — but more importantly, they’ve stayed true to their vision.

With Lydeen Parfums, they now put their name front and center. This is more than a perfume brand — it’s a living art project, a curated universe where elegance meets emotion and creativity in a way you've never quite experienced before.

Black Ruby by Lydeen Parfums: A Minimalist Masterpiece with a Dark Soul

Let’s start with the presentation — because yes, packaging matters.
And in this case, we’re talking extreme simplicity. But don’t get it twisted — this isn’t boring minimalism. It’s clean, modern, and very well thought-out.

The box is pure white, like a blank canvas, with a sleek black font listing the fragrance notes of this extrait de parfum. Before I even opened it, I already knew I was going to fall in love. Why? Because despite being a total clown at heart, I do have a deep, almost irrational obsession with clean, essential aesthetics.
And this? This is my Roman Empire.

Now let’s talk about the bottle (yes, I’m obsessed with perfume bottle design — sue me). Once again, we’re in minimalist territory, but with a photogenic twist. The squared glass bottle feels elegant and sharp, with a black label that contrasts beautifully with the pristine white font — the exact opposite of the box’s look.
As if that weren’t enough, the cap features a pearlescent logo detail.
A true touch of class.

The Fragrance: A Boozy Surprise

If I had to describe Black Ruby in just one word? Surprising.

Reading the notes listed on the box, I expected a carefree, juicy fruity bomb. But nope. What I got instead was something dark, mysterious, and way more complex.

The rum hits you first — boozy, rich, and warm — just how I like it. Then the woods and amber start to creep in, blending with leather to create something deep, sexy, and almost hypnotic.

Now, yes — the heart contains notes I adore, like Egyptian jasmine. But honestly? On my skin, this extrait is all about the base. The floral heart is definitely present, but it plays second fiddle to the darker, moodier notes that dominate the composition.
And that’s exactly what makes it so unique and desirable.

Performance: Beast Mode Activated

Do we even need to talk about performance? This is an extrait de parfum, and it performs like one. No compromises.

Sprayed it in the morning. Smelled it in the evening. No reapplications.
The longevity is insane. And the projection? Impressive, especially during the first two hours when it announces itself like a diva making an entrance.

Who Is This For?

If you're into sugary-sweet gourmand scents, please walk away slowly. This is not your candy-coated fantasy.

Black Ruby is for those who crave depth, richness, and a hint of darkness. It’s bold, complex, and unafraid to play with contrasts. A sensual, intriguing extrait that doesn’t just smell good — it leaves a mark.

Unforgettable? Absolutely.

If you’re drawn to the bold and intense character of Black Ruby, make sure to check out our review of Bvlgari Man in Black (here) — a modern classic that shares the same love for dark, spicy, and seductive notes.